Fresh Thoughts: Identifying What Matters Most

Mandy Boarman News Articles

Fresh Thoughts: Identifying What Matters Most What’s the single biggest opportunity NABC has in the next two years to make a positive impact on the industry? Identify one benefit, service or initiative NABC provides that you believe is essential to the industry. What should NABC start doing, or do more of, that would increase the value of your membership? These …

Fresh Thoughts: My Most Popular Slide

Mandy Boarman News Articles

Invited to speak at both the Southeast Regional Fruit and Vegetable Conference in Savannah, Georgia, and the North Carolina Blueberry Council’s 54th Annual Open House and Trade Show, I took the opportunity to introduce myself, discuss some of the changes underway and explain what both NABC and USHBC are doing to serve the industry and help grow demand and address supply.

Fresh Thoughts: Meet Up. Stand Up. Speak Up.

Mandy Boarman News Articles

Fresh Thoughts: Meet Up. Stand Up. Speak Up. This week, we launched our Spring Meetings registration. Working with our leadership team and the reconstituted Legislative Committee, we made some changes to our typical agenda, and I think you’ll understand the decision-making that went into these updates. In order to leverage the industry’s presence in Washington, D.C., two full days have …

Fresh Thoughts: The Year of the Blueberry

Mandy Boarman News Articles

Fresh Thoughts: The Year of the Blueberry Each year in December, the marketing and design world awaits a trendsetting announcement from the Pantone Institute.  What’s the “color of the year?” For designers, manufacturers, marketers and creatives, generally speaking, the announcement shapes decision-making in branding and marketing, and the color palettes used in everything from toy manufacturing to interior design.   The …

Fresh Thoughts: Acknowledging Where We Are

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I was recently on the phone with one of our blueberry farmers discussing the current state of the industry. He was sharing just how frustrated and concerned he was with the current market conditions for his blueberry business.

I agreed with his assessment and acknowledged that “global production is outpacing current consumption and consumer demand trends.”

Fresh Thoughts: Organizing A Blueberry Rally In Washington, D.C.

Mandy Boarman News Articles

Fresh Thoughts: Organizing A Blueberry Rally In Washington, D.C. Planning for our USHBC and NABC Spring Meetings is well underway. In fact, the theme for our days in Washington, D.C., is looking more and more like a blueberry rally. How so? Between our reports on new marketing and promotion initiatives to drive volume of processed and fresh blueberries, and answering …

Fresh Thoughts: Advocating On Your Behalf

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Last week, the USHBC Promotion Committee met in Dallas. This week, it was the NABC Legislative Committee meeting virtually by videoconference to discuss the current state of play in today’s political environment and the issues that need to be addressed on behalf of the blueberry industry.  Convening the first meeting of the year, committee chair Ken Patterson outlined a vision …

Fresh Thoughts: Tackling Food Service In Dallas

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This week, I had the opportunity to participate in the USHBC’s Promotion Committee and Export Subcommittee’s 2020 planning process in Dallas. Led by Bob Carini and Dave Arena respectively, the committees discussed domestic and global market conditions, issues and opportunities. The challenges are many, but it was encouraging to see this group of industry representatives and leaders discuss how to best focus …

Fresh Thoughts: We’re Listening!

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Over the past two weeks, I’ve received a number of calls, voicemails, emails and even a couple of letters from NABC members and some non-members regarding their concerns with the state of the blueberry industry. There’s good reason to be concerned and even frustrated.  Between domestic production and import supply, our NABC area representatives are predicting the largest “pile” of …

Fresh Thoughts: We’re Heading To PMA’s Fresh Summit!

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Have you ever attended the largest fresh produce show in the country? This week, Marketing Manager Vicki De Bruin and I will be heading down to Anaheim, California, to see the “big show” — Produce Marketing Association’s Fresh Summit. Over 22,000 people will be attending from over 60 countries. A lot of blueberry marketers will be there, and I look …