Fresh Thoughts: We’re Listening, Sharing and Taking Action

Shawn Grant News Articles

What an extraordinary week this has been. Any hope for “business as usual” has been replaced with an understanding that business will never be the same.  Last night, here in California, Gov. Gavin Newsom issued a statewide “stay-at-home” order, calling on residents to “stay home indefinitely and venture outside only for essential jobs, errands and some exercise.” I’ve spent my …

Fresh Thoughts: Now More Than Ever, It’s Time To Work Together

Shawn Grant News Articles

Fresh Thoughts: Now More Than Ever, It’s Time To Work Together Last week’s NABC and USHBC meetings held in Washington, D.C., provided our industry with the opportunity to rally together on Capitol Hill, discuss the challenges and opportunities ahead for the blueberry business, and share our needs and desires with our political representatives. What a difference a week makes. By …

The Blueberry Industry Rallies Together In Washington, D.C.

Shawn Grant News Articles

The Blueberry Industry Rallies Together In Washington, D.C. For the first time ever, the NABC hosted an industry “Hill Climb” in Washington, D.C., calling on Representatives and Senators to sign onto resolutions declaring July as “National Blueberry Month” and sharing NABC’s other key policy concerns. The day-long event included over 120 members of the NABC who visited 70 offices on …

Brian Bocock Earns Prestigious Award From NABC

Shawn Grant News Articles

Brian Bocock Earns Prestigious Award From NABCAward Recognizes Excellence in Blueberry Marketing, Promotion Brian Bocock, vice president of product management for Naturipe Farms, has been named the 2020 Alex Wetherbee Award winner by the North American Blueberry Council (NABC).  This honor recognizes those who have made outstanding contributions to the industry in the areas of marketing and promotion. The award is …

Fresh Thoughts: I Support Blueberries

Shawn Grant News Articles

Fresh Thoughts: I Support Blueberries Next week, our blueberry industry will descend on our nation’s capital. What was originally scheduled to be our NABC and USHBC Spring Meetings at a hotel in Alexandria, Virginia, has turned into an exciting opportunity to work together to help raise the profile of the blueberry industry with lawmakers on Capitol Hill. What’s our message?  …

NABC Board Chair Acknowledged in VP Pence Speech

Shawn Grant News Articles

NABC Board Chair Acknowledged in VP Pence Speech NABC Board Chair Tom Bodtke and his brother, Larry, of Cornerstone Ag Enterprises were acknowledged Tuesday by Vice President Mike Pence in a speech to Michigan famers. The speech covered several ag topics, including the United States-Mexico-Canada Trade Agreement (USMCA) and Waters of the U.S. (WOTUS).  The Bodtke brothers were called out …

Fresh Thoughts: Inspired by the Abundance of Opportunity

Shawn Grant News Articles

Fresh Thoughts: Inspired by the Abundance of Opportunity Last week, USHBC Promotion Chair Bob Carini and I made the trek to Boulder, Colorado, to spend some time with our new foodservice agency, SRG. The purpose of the visit was to connect with our new agency, get an update on what they’ve been working on and vet (read: taste test) upward …

Fresh Thoughts: Tackling the Pacific Northwest During Super Bowl Weekend

Shawn Grant News Articles

Fresh Thoughts: Tackling the Pacific Northwest During Super Bowl Weekend In my early tenure here at NABC, I’ve been fortunate to visit a number of the industry’s production regions.   I traveled to Michigan in September, Washington State in October (our Fall Meetings), Florida in December, Georgia and North Carolina in January, and I just returned from British Columbia and Oregon …

Fresh Thoughts: Say Hello To The Blueberry Emoji

Mandy Boarman News Articles

Fresh Thoughts: Say Hello To The Blueberry Emoji I’m excited to share another major win for blueberries breaking our way for 2020 …  Blueberries are getting an emoji!  That’s right! The blueberry emoji is coming!  Soon, billions of people will have a new way to enjoy and share their love for blueberries. For some of you, like me, you’re thinking, …

Fresh Thoughts: Identifying What Matters Most

Mandy Boarman News Articles

Fresh Thoughts: Identifying What Matters Most What’s the single biggest opportunity NABC has in the next two years to make a positive impact on the industry? Identify one benefit, service or initiative NABC provides that you believe is essential to the industry. What should NABC start doing, or do more of, that would increase the value of your membership? These …